SEO interview question and answer 2013 ~ SEO Tips and Tricks

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Wednesday, 24 April 2013

SEO interview question and answer 2013

Seo Interview Questions and Answers

Why do I need SEO services?
SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.

How do backlinks affect my rankings?
Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browser’s search wishes.

How many backlinks do I need?
There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content.

What is the best way to determine my online marketing budget?
Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.

What are the best ways to optimize my site?
Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.

What are Page Titles & Meta Description tags?
Page Titles & Meta Description tags of a URL are the on page elements that appear in search results for that URL:

Page Titles are one of the best ways to define what a particular URL contains for the search engines and needs to be optimized properly for a URL to rank for a specific term.
The Meta Description also helps browsers understand what your site’s pages are about. This is also an opportunity to put some text in front of the potential visitor on the SERP to entice them to click. While optimization is important here, useful information and calls to action also need to be considered depending on the URL.
How does Google view my site?
Google crawls each site often and sporadically using ‘spider bots.’ The bots read your pages and help Google catalog your site and its associated pages.

What is Google Webmaster Tools?
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT’s is a must-have for any site looking to optimize.

What’s an XML sitemap?
An XML sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a web site, typically organized in hierarchical fashion. This helps search engine bots find, crawl, and index pages on the site.

What is a robots.txt file?
A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

What is 301 redirect?
A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no ‘dead’ or non-working, active links on a page within your site.

What is Page Rank and is it important?
No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content are used to formulate it.
Years ago, Page Rank was a way for Google to determine a web pages search rankings but now it is just one of 200 ranking factors Google uses to determine a page’s popularity. While still relevant, it is no longer the driving force for determining rank.
What is Google Analytics?
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

How long does it normally take to see SEO Results?
Many sites usually engage in an SEO program for at least six months in order to achieve good results, yet ‘desired results’ will vary with each client. Patience is one of the best aids to an SEO campaign. It may be best to understand that SEO tactics are ‘working’ all the time to achieve your desired results; and, once your SEO results are achieved, they are long lasting.

What’s the difference between organic SEO and Paid results?
When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). While Paid Advertising is a great way to get you in front of people quickly, it is the quest of every business to achieve first-page, organic-SEO results because you no longer need to pay every time someone clicks on your site.

Why do I need to write copy for my web site?
“Content is king” when it comes to the Web. It almost sounds cliché now but it still hold true. Remember that the Web’s purpose is to provide information to users; having fresh, unique, useful copy implemented regularly on your site is one of the best ways to achieve good rankings. Not only does it intrigue visitors to visit your site and provide new content for the SE’s to crawl but sites with great content are more likely to be linked to by outside sites, improving its overall strength online.

How can Social Media be used for SEO?
Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.

Why does my company need Reputation Management?
Reputation Management has become one of the most important components to operating a business, whether small or large, online based or not. Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It’s important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review.

What is a Landing Page?
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result. Landing pages are typically associated with Paid Campaigns like Google Adwords, because they can be customized to fit with the ad copy to improve quality score.

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Interesting SEO Interview Questions & Answers

If an interviewer doesn’t have any stuff about SEO, then he will be asking very general questions. As a candidate, if we make the interviewer understand some basic points of SEO then the interview will be successful.
In my SEO career, I have attended many interviews and some ended up with comedies. Recently I attended an interview from a pure Internet marketing company is the special one which I got a feel that is an SEO interview. Even as an interviewer in my present company I haven’t thought of asking such questions. Really I enjoyed the interview very well and just want to share the questions asked by interviewer and answers from my side.
1) Can you tell me your own definition for SEO?
Yes sure, SEO is the collection of strategies that we are following to get visitors to our website from search engines via organic search results. (But almost similar)
2) What’s your idea about page rank and how it’s calculated?
Let me first tell about the calculation behind that. Google says that page rank calculation formula is having more than 2 lakh variables. I am sure that following things are the main factor,
1) Internal Back Links
2) External Back Links
3) Domain Age
Apart from this, number of visits, bounce rate, CTR etc may be a factor in calculating the page rank. Page rank is just a metric from Google which defines the quality of the page. Moreover we do have many other targets like keyword position, quality traffic and conversions. In my vision, I am having very least importance to page rank. But I am crazy about getting full green PR tool bar for my blog.
3) I want to change the domain name of well ranked website in SERP. Is it possible to retain the same keyword positions?
Yes, definitely we can. Just 301 redirecting the corresponding old URLs to the new URLs. In initial after we did this, we may experience a drop in rankings. Once our new URLs got indexed, we can expect a same position that we had earlier.
4) Can you name the SEO blogs that you regularly read?
1) Search Engine journal
2) Search Engine Land
4) SEOSmarty
5) Jimboykins
5) What SEO tools do you regularly use?
1) Google Adwords Tool to find keywords suggestions and search count
2) IP Blacklist tool
3) Server Header checker
6) How can you rate you out of 10 in the following areas On-Page Optimization, Off-Page Optimization, Photoshop, and Coding (PHP)
On-Page Optimization – 09
Off-Page Optimization – 08
Designing - 06
Coding (PHP) - 03
7) How can you optimize a website having 2 lakh pages?
Following are the special additional SEO stuffs that we have to implement for dynamic website.
1) Generation of dynamic title & description
2) Dynamic XML Sitemap generation
3) Good Internal link structure (Normal)
8 ) Have you attended any search related conferences?
Yes, I have attended one conference named “search Camp 2008″ held at Chennai (India). I had a wonderful time there by sharing the SEO ideas with many webmasters.
9) What’s special in XML Sitemap and where do you submit that?
That is a file which list all the pages of website in XML format designed for SE’s. Here we can give the crawlable frequency and also we can define the priority of all the web pages (1.0, 08. 065 etc). This can be submitted in Google Webmaster tools.
10) What areas do you think are currently the most important in organically ranking a site for a particular keyword?
1) Keyword in anchor text of external & internal back links
2) Internal link structure
3) Keyword density in content, title, description, alt tags, h1 tag etc
These are the questions that I enjoyed. Also there is some other which I think as usual questions. 8)
Read More About SEO Question : Answer are given below..

My SEO interview question and answers helps you to Cracking the interviewers questions very easily and very confidentially.Read them and prepare for your seo interview.

Q1. Tell me something about yourself ?

Ans. You should tell him very confidentially about yourself your strength and your Aim.

Q2. What you know about SEO ?

Ans.It is process of getting traffic from free and paid listing on the search engine like.

  • google
  • yahoo
  • bing

Q3. How to get top position in SEO ?

Ans. With the help of two factors we get top position in Search Engine


Q4. What do you know about ON Page Optimization ?

Ans. Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.

Q5. What do you know about Off Page Optimization ?

Ans.Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.

Q6. Do you know about latest update in SEO ?

Ans.Yes Sir i know about latest updates in SEO
1) Panda
2) penguin  

Q7. What is the latest  Panda update ?                                                               

Ans. The Panda  is for improve the search result in Google.The latest panda version is 2.5.3 . All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad  ratio all mattered more after the Panda update.                                                                          

Q8. What do you know about latest update in penguin ?

Ans. In the September 5 the Google penguin 3 has updated. Mutt cutts says it is the new data refresh. 0.3% english language has effected. Penguin is the code name of the google algorithm. It is first arrived the April 24 2012. It’s goal is decreasing the ranking of the website that violate the Google Webmaster guidelines. This guidelines are violated by using black ghat SEO techniques like keyword stuffing, cloaking etc. Lots of duplicate sites are effected by this update. When it first arrived 3.1% search query has effected. But now only 0.3% has effected. Still it is very much dangerous for the SEO. I think best technique is that only directory submission can help you. It can overcome some damage of your site. But after all it’s very bad news for the world of SEO

Q9. Who is Matt cutts ?

Ans. Matt cutt is the head of Google web spam team.

Q10. What is keyword stemming ? 

Ans. keyword stemming is the process of finding out the root word from the  search query..

Q11.What is keyword density ?

Ans. Keyword density make your content stand out in crowd.
        Here is important formula of keyword density 
                                                     total no of keyword             *100
                                                  total no of words in your artical

Q12. What are webmastertools ?

Ans. Webmaster tools is free service by google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.

Q13. Which  Important factors makes ON Page Optimization better ?   

Ans. In On Page Optimization there are some important factors like
  1. Title Tag
  2. Meta tag
  3. Keyword
  4. Sitemap
  5. Images
  6. Internal linking
  7. Bread crimp.

Q14. Which  Important factors makes Off Page Optimization better ?

Ans. In Off Page Optimization there are some important factors like

  1. Directory Submission 
  2. Artical Submission
  3. Press Release
  4. Blog Writing/posting/creation
  5. Classified Submission
  6. Social  Media

Q15. What is google Sandbox ?

Ans. Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

Q16. What is LSI ?

Ans. LSI stands for latent semantic indexing.It is data retrieval technique.

Q17. How many characters limits in Title tag ? 

Ans. In title tag approx 70 characters we can add.
            <title>primary keyword(70 char)</title>

Q18. How many types of Meta Tags and their characters limits ?

Ans. 2 types meta tags in Seo
  1. Description Meta tag (150 characters limits)
  2. Keyword Meta tag (200 characters limits)

Q19. What Seo tools do you use ?

Ans. Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.

Q20. How many SEO techniques do you know ?

Ans. 1)Black hat seo
        2)White hat seo
        3)Gray hat seo

Q21. What is Black Hat Seo ? And how many techniques used in it ?           


Ans. Black hat seo is technique in which we use duplicate issues like content,photos, video,hidden links,keyword stuffing doorway pages and many other.It is not good for our site because when Google starts its crawling it considered the site is full of duplicate issues and he penalized the site minimum +30 Google page ranking

                                           Black hat techniques

  • hidden link
  • keyword stuffing
  • doorway pages
  • incorrect keyword 
  • link farming 
  • mirror side
Note:- For Best seo this technique is not good avoid this technique..

Q22. What is White Hat Seo ? And how many techniques used in it ? 

Ans. White hat seo is a technique in which we used fresh,good contents in our site.Never used any kind of duplicate contents in it.It is the best method to get high ranking on the Search Engine.. 

                                         White hat techniques

  • Quality contents
  • Titles and Meta data
  • Keyword research and Effective keyword use
  • Quality inbound links
Note:- Best technique for best seo

Q23. What is Bookmarking Sites ? 

Ans. Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.

Q24.Top 6 Bookmarking  sites name ?

Ans. Top Bookmarking Sites.
  1. Twitter
  2. Pinterest
  3. reddit
  4. stumble upon 
  5. Digg
  6. Delicious

Q25. Tell me One URL short links site name ?

Q: Define blog, article & press release?
Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written  by a third party or expert of any specific field.
Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q26: What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
Q27: Difference between keyword & keyword phrase?
Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.
Q28: Establish a difference between PR & SERP.
Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
Q29: Define Alt tag?

Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:
<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”< tag.jpg”>
Q30: What do you know about Adsense?
Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q31: Can you define Adword?
Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.
Q32: What is PPC?

Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.
Q33: What are the aspects in SEO?
Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.
Q34: What do you know about RSS?
Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.


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